Rolls-Royce Experimental History

Rolls Royce

From the very beginning, Rolls-Royce blazed the trail on the tireless pursuit of automotive excellence. The founding fathers of Rolls-Royce, Charles Rolls and Henry Royce, were steadfast in their drive towards improving the quality of automotive design. As a result, the EX line was born out of this pursuit. For over 100 years, Rolls-Royce has pushed boundaries with the EX lineup.

Unlike concept cars, Rolls-Royce EX models are fully-produced, drivable vehicles. Rather than simply crafting clay molds or digital renderings, Rolls-Royce executes to the fullest extent, producing vehicles with cutting-edge technology, materials, and capabilities. Learn more about the Rolls-Royce history of innovation with our team below.

Rolls-Royce History: The Founding of the EX Line

When you take to the San Antonio streets in a Rolls-Royce, you leave a lasting impression. That impression is predicated on over 100 years of inspired engineering, which began on March 15, 1906 in Manchester, England. Within a year, the first Rolls-Royce model, the Silver Ghost, was proclaimed as the ‘best car in the world.’ Rather than resting on their laurels, Rolls-Royce started at the top and shifted the focus towards innovation.

Ever since, every experimental car Rolls-Royce has produced has sported the EX name. Since the cumulative knowledge gained from the work in the EX line has filtered into production models, each new Rolls-Royce owes some of its grandeur to the pursuit of excellence ingrained in the DNA of Rolls-Royce design and engineering.

While many auto manufacturers are just beginning to dabble in electric alternatives, Rolls-Royce worked with electric power from the beginning. Henry Royce had a particular knack for electric design, eventually inventing the bayonet light bulb. Charles Rolls also had a fondness for electric-powered vehicles, sharing his views that “They are perfectly noiseless and clean… there is no smell or vibration.” In recent years of the EX project, electric cars have been a primary focus.

Rolls-Royce History: The Modern EX Era

The modern EX era kicked off with the production of the 100EX in 2004, honoring the century of innovation that preceded it. The groundbreaking 100EX was sent to select customers around the globe for testing and feedback. Within three years, the 100EX was introduced as the Phantom Drophead Coupé, proving that the EX line is both flash and substance. In the subsequent years, a number of EX models have evolved into production cars.

In 2011, the 102EX was offered as the Phantom Experimental Electric. This model swapped the 6.75L V12 engine for a lithium-ion battery pack and twin-electric motors. The exterior donned an innovative ceramic paint that features nano-particles that change in appearance under varying lighting conditions. On the inside, this next-gen Phantom sported Seton Corinova, an experimental vegetable-tanned leather that allowed the natural beauty of the animal hide to stand out.

Find Your Innovative Rolls-Royce in Austin

As you can see, the Rolls-Royce history and vision for the future is light years ahead of the competition. Each Rolls-Royce is crafted with over a century’s worth of automotive experimentation to deliver an unparalleled experience behind the wheel. Now that you understand the rich history of Rolls-Royce and the promising trajectory of the future, you can confidently invest in a Rolls-Royce to upgrade your Dallas travels.

Our financiers are standing by to guide you through every step of your purchase. If you’re eager to fill the vacant spot in your Houston driveway with a Rolls-Royce, contact us today to get started.

Rolls-Royce Motor Cars Austin 30.438560, -97.776150.
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